Archive | Lessons from History

Financial Objectives Are Not Strategies


The Volkswagen scandal has me thinking that objectives like “become the number one automaker in the world” or “earnings of $20 per share by 2015” are too common and too often substitute for strategy. Financial objectives like market share, profit, earnings per share, gross profit margin, “shareholder value” and so on are not strategic objectives.  They […]

3 Steps to Disrupt Your Industry

[I originally posted a version of this article on LinkedIn.] Do you want to unleash explosive growth?  Own a market? Crush your competition? Open up completely new markets? Be the next Apple, Tesla, Uber, Airbnb, Amazon, MinuteClinic or Sharkbite? This article describes a three-part process based on my analysis and insights of how strategic models […]