The Volkswagen scandal has me thinking that objectives like “become the number one automaker in the world” or “earnings of $20 per share by 2015” are too common and too often substitute for strategy. Financial objectives like market share, profit, earnings …
[I originally posted a version of this article on LinkedIn.] Do you want to unleash explosive growth? Own a market? Crush your competition? Open up completely new markets? Be the next Apple, Tesla, Uber, Airbnb, Amazon, MinuteClinic or Sharkbite? This …
Some business “fundamentals” change over time. Others don’t, and the lessons of “Marketing Myopia” continue to apply fifty-four years after publication. Theodore Levitt was born in 1925 in Germany, and in 1935, with his family, fled Nazi Germany for the …
Revisiting Theodore Levitt and “Marketing Myopia” Read more »