Strategic Edge ER helps companies create new value for customers around technology. We use techniques drawn from a “jobs-to-be-done” philosophy — people (and companies) have jobs that need to be done, and they “hire” products and services to do those jobs.

Understanding the “job” is one part of a strategic analysis; others involve understanding the competitive environment, the nature of competition, and how value migrates over time (often overlooked – companies often “stick to their knitting” even as what customers really want changes).

Fish where the fish are - 4137307209_8a3c34a265_bUsing tools such as the Business Model Canvas to describe the entire nature of a firm’s business design, Blue Ocean Strategy to identify new customer sets, and the “Bowling Alley” model for market entry, we help clients fully understand how to win in a fast-changing world.

Creating a product or service to do the job is one thing; creating a strategic business model and go-to-market plan is also essential. We will help you develop these elements. We also assist with investor presentations, board level strategic reviews, and facilitate strategic planning workshops.

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